More Than a Cruise – A Revival of Culture
Cruisin Lindbergh isn’t just an event — it’s a revival of a St. Louis tradition that once defined the weekends of thousands. From the 70s to the early 2000s, South County's stretch of Lindbergh Blvd. was alive with rumbling engines, chrome glinting in the streetlights, and people connecting over their shared love of cars and cruising. Then, as time moved on, so did the culture — or so it seemed.
About Jason
Jason Licavoli, a local born and raised in the heart of South County, grew up watching the magic unfold from the curb. He wasn’t just a spectator — he was shaped by it. Cruising Lindbergh was a lifestyle, a rite of passage, and a community gathering spot all in one. Years later, as the streets grew quieter and the tradition faded, Jason felt the pull to bring it all back — but with a fresh twist.
In 2020, he started what would become Cruisin Lindbergh (CL) — a grassroots effort turned citywide movement. What began as a Facebook post quickly transformed into a full-blown event series, drawing hundreds of cars, families, and fans back to the boulevard.
Cruisin Lindbergh: Born from tradition. Reignited by community.
From window clings and t-shirts to DJ sets and professional photography, every part of CL is designed to celebrate the past while steering into the future. Jason and the CL team are committed to honoring the tradition, adapting it for today, and ensuring that the spirit of cruising Lindbergh never dies.
So whether you're rolling in a custom build, a daily driver, or just coming to take it all in — know that you’re part of a legacy.
One that started decades ago… and thanks to all of us, keeps rolling strong.🏁
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